Many employees across Japan will be leaving work at around 3 pm on the last Friday of each month, starting this week.
This is part of a new campaign called “Premium Friday,” led by government and business officials. The aim is to boost the country’s sluggish consumption.
Industry groups and companies, as well as local shopping areas, are expecting the campaign to bring them more customers.
Officials at a joint public and private sector council say about 4,000 firms and organizations have applied for permission to use the campaign’s logo.
But quite a few employers are not completely on board.
Some may give the campaign a miss to avoid disruptions in their customer-support services. Others say they are already encouraging their workers to use their vacation days.
Source and image: NHK