Japan promotes ‘Premium Friday’

Businesses leaders and government officials gathered in Tokyo on Tuesday to promote a labor initiative known as “Premium Friday.” The campaign is a government-led push for companies in Japan to let people finish work early at about 3pm on the last Friday of every month. Officials are hoping it will boost the country’s flagging consumption. They say that about 3,000 companies and groups have applied for permission to use the Premium Friday logo. Transport and Tourism Minister Keiichi Ishii said he hopes the campaign will lead to an increase in travel. Source and image: NHK Share this:TweetEmail

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Businesses leaders and government officials gathered in Tokyo on Tuesday to promote a labor initiative known as “Premium Friday.”

The campaign is a government-led push for companies in Japan to let people finish work early at about 3pm on the last Friday of every month. Officials are hoping it will boost the country’s flagging consumption.

They say that about 3,000 companies and groups have applied for permission to use the Premium Friday logo.

Transport and Tourism Minister Keiichi Ishii said he hopes the campaign will lead to an increase in travel.

Source and image: NHK
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