Domino’s has dropped plans to use reindeer to deliver pizza in snowy Hokkaido this holiday season because the franchise found it difficult to control the animals.
Instead, it said it will introduce “reindeer-ornamented bikes” at some outlets.
Since the pizza delivery chain announced the deer-delivery plan last month, it has trained reindeer at Domino Pizza Delivery Integrated Research Center in Hokkaido.
But “reindeer headed to fields where there is no road. They also could not stop in front of a customer’s house,” Domino said in a news release on Thursday.
During the delivery training, pizzas were turned almost upside down. So the company concluded that “it could not fulfill its safety and certainty standards,” it added.
Source: Japan Times Image: YouTube (ひらけ、おいしさ。 ドミノ・ピザ)