A pricey kind of KitKat bar is set to debut in Japan, where more than 200 varieties of the chocolate wafer snacks have been available so far.
Nestle Japan Ltd. said the company will sell a limited edition version of KitKat bars next month that come covered in a layer of real gold foil. The product will commemorate the one millionth visitor at “KitKat Chocolatory” stores, which sell premium versions of the chocolate at posh department stores.
KitKat bars first went on sale in Japan in 1973 and over 200 different flavors have been created, including pumpkin pudding, carrot apple pie and cheesecake.
The new golden versions will use the “sublime bitter” flavors for its base, with the gold leaf layer added to each one by hand. The gold won’t alter the taste of the chocolate but will offer a sense of luxury with each bite, a Nestle Japan spokesman said.
Nestle Japan will make 500 of the golden KitKats, each available for ¥2,016 ($16 ). There are no plans to sell the product overseas.
Source and image: Wall Street Journal
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